Project Brand Integrity's (PBI) continuous effort in actively combatting ad-support piracy has yet again paid off.
In the second annual report, 86% of brands (and their agencies) who were approached by PBI reduced their monthly ad impressions on IP-infringing site in 2022. This equates to a 7% improvement over previous years. As a result, pirate sites saw a huge fall in ad spend - 89% to be exact.
To download the full 2023 Project Brand Integrity Report, click below.
To read the full press release, click below.