In this year's European Fraud Benchmark Report, TAG and The 614 Group found a significant 20% year-over-year drop in ad fraud in TAG Certified Channels in major European markets. (TAG Certified Channels are defined as channels in which multiple entities involved in each ad transaction – i.e. media agency, buy-side/sell-side platform, publisher – have achieved the TAG Certified Against Fraud Seal.)
The study found the invalid traffic (IVT) rate in TAG Certified Channels in Europe declined from 0.69% in last year’s study to just 0.55% this year, while maintaining an impressive sub-1% IVT rate across all four years of the study.
The research also found out that Non-Certified Channel (transactions that flow through channels in which one entity involved in the transaction has achieved the TAG Certified Against Fraud Seal) has 3 times more fraud than TAG Certified Channels.
“In the continuing fight against ad fraud, consistency is one of the most important metrics for success,” said Jules Kendrick, MD, UK & Europe for TAG. “Maintaining predictable, consistent, and low IVT rates over time allows advertisers and their agencies to make investment decisions with confidence. TAG’s four years of success in maintaining less than sub-1% fraud rates in TAG Certified Channels in Europe has set a new standard for the industry and simplified the buying process to a single question: ‘Are you keeping your ad spend safe by choosing to buy through TAG Certified Channels?’”
To download the full 2022 European Fraud Benchmark Report, click below.
To read the full press release, click below.