BRAND SAFETY IN COVID-19 CRISIS

COVID Cover

 

The COVID-19 crisis is a profound global challenge: to human health, to our every-day lives and working routines, and to businesses, employment and economies. It is certainly a challenge to the advertising industry, as global advertising spend is forecast to decline precipitously as a result of this crisis. In this environment, brands face a range of challenges - from finding suitable ways to promote their businesses, to ensuring that their digital advertisements are not placed next to inappropriate content.

Brand Safety in the COVID-19 Crisis