TAG Evolved Guidelines Working Group


The TAG’s Inventory Quality Guidelines (IQG) aim to reduce friction and foster an environment of trust in the marketplace by providing a common framework to describe and disclose the characteristics of advertising inventory. Those disclosures range from content classification to inventory quality, and they help the industry speak a single language about the inventory they buy, share and sell. The mission of the Evolved Guidelines Working Group is to update and strengthen the IQG program.



Chris Hallenbeck, OpenX, Chair
Bonnie Niederstrasser, TAG Primary Liaison



Current Work

The Evolved Guidelines Working Group updates and strengthens the IQG program. The program has been expanded to include programmatic and native advertising buys. In addition, a series of disclosures that allow buyers to more transparent with sellers of ad inventory have been developed.


Meeting Schedule

To view the Evolved Guidelines Working Group’s meeting schedule, click here.




To Join

To join TAG’s Evolved Guidelines Working Group, please review the TAG Intellectual Property Rights and Anti-Trust Policies and sign the Acknowledgment form before sending it via email info@tagtoday.net. You will receive an email confirming your participation.