Inventory Quality Working Group

Mission

The TAG’s Inventory Quality Guidelines (IQG) aim to reduce friction and foster an environment of trust in the marketplace by providing a common framework to describe and disclose the characteristics of advertising inventory. Those disclosures range from content classification to inventory quality, and they help the industry speak a single language about the inventory they buy, share and sell. The mission of the Inventory Quality Working Group is to update and strengthen the IQG program.

 

Leadership


Chris Hallenbeck, OpenX, Chair
Bonnie Niederstrasser, TAG Primary Liaison

 

Current Work

The Inventory Quality Working Group updates and strengthens the IQG program. The program has been expanded to include programmatic and native advertising buys. In addition, a series of disclosures that allow buyers to more transparent with sellers of ad inventory have been developed.

 

 

Resources

 

To Join

To join TAG’s Inventory Quality Working Group, please review the TAG Intellectual Property Rights and Anti-Trust Policies and sign the Acknowledgment form before sending it via email info@tagtoday.net. You will receive an email confirming your participation.