TAG Business Transparency Committee

Mission

The mission of the Business Transparency Committee is to build trust, transparency and accountability throughout the digital supply chain by developing and promoting the adoption of standards, protocols and technologies that recognize honest industry participants and help combat illegal activity.

The work of the Business Transparency Committee is coordinated through two working groups: the Registration Working Group and Evolved Guidelines Working Group.

Leadership


Jason Bier, EMX, Chair
Bonnie Niederstrasser, TAG Primary Liaison

Rachel Nyswander Thomas, Staff Liaison

 

Participants


Justin Adler, GroundTruth
Khaled Ahmed, RhythmOne
Megan Armstrong, Vibrant Media Inc.
Andrew Arnold, The Trade Desk
Jeff Barry, Sovrn
Johanna Bauman, PubMatic
Craig Berlingo, telaria
Jason Bier, EMX Digital
Chetna Bindra, Google
Per Bjorke, Google
David Bookspan, Amino
Jeremy Borakove, Conversant Media
Eric Bozinny, PubMatic
Dascha Bright, ExtremeReach
James Butler, AOL
Katie Buzby, AppNexus
Ryan Chandler, BidSwitch
David D Cooper, telaria
Samuel Cox, Google
Scott Cunningham, cunningham.tech
Andy Deharo, Publicis
Tammy Douglas, Sizmek
Kumi Ebihara, Yahoo
Raanan Eran, FORTVISION
Katie Frankovich, Index Exchange
Megan Frisbie, Annalect
Nick Frizzell, SpotX
Adam Gitlin, Annalect
Steven Guenther, Alliance for Audited Media (AAM)
Andreas Gysler, zulu5
Christopher Hallenbeck, OpenX
Matt Harada, Sovrn
Adam Hardy, Facebook
Tamer Hassan, White Ops
Sudhi Herle, RhythmOne
Jeff Hirsch, PubMatic
Lori Hopkins, Charter Communications
Bradley Hunter, Google
Vainius Indilas, Adform
Barbara Jennings, Underdog Media, LLC
Vegard Johnsen, Google
Amit Joshi, Forensiq
Julie Kandel, GroupM
Deep Katyal, Advangelists, LLC
Nishant Khatri, PubMatic
Chandra Kholia, Chalk Digital Inc
Walter Knapp, Sovrn
Antoni Kolev, Forensiq
Nicole Kuntz, Triton Digital Inc.
Jacob LaDuke, Annalect
Sabeena Lalwani, AppNexus
Aaron Ledwith, DataXu
Samantha Lee, telaria
Ari Levenfeld, Sizmek
Jacob LeWinter, Sizmek
Charles Lin, Forensiq
Alice Lincoln, MediaMath
Will Luttrell, Amino
David Mail, Adjesty
Paul Major, Ad Lightning
Bennet Manuel, Yahoo
Amanda Martin, Goodway Group Inc
Mike McNeeley, AppNexus
Bridget Rose McSweeney, Conversant Media
Joseph Meehan, BidSwitch
Nikolai Mentchoukov, LIQWID
Alex Merwin, SpotX
Eran Metzer, Yahoo
Adam Morgenlender, White Ops
Alex Myers, SpotX
Brian O'Kelley, AppNexus
Stacey Olliff, Prodege, LLC
Tracy Otis, telaria
James Pinho, Moat
Roy Peleg, FirstImpression
Samantha Price, The Weather Company, an IBM Business
Kate Reinmiller, Ad Lightning
Jonathan Reut, Protected Media Ltd.
Callie Reynolds, Moat
Brendan Riordan-Butterworth, IAB Tech Lab
Roy Rosenfeld, DoubleVerify
Lindsay Routh, Oath Inc.
Albert Roux, Criteo
James Rowan, LIQWID
Nick Sabatino, RhythmOne
Mike Shehan, SpotX
Arthur Shikhman, 33Across
Ken Siegel, ViralGains
Evan Simeone, Pubmatic
Willard Simmons, DataXu
Jaime Singson, Forensiq
Dominique Siojo, EMX Digital
Mackenzie Smith, BidSwitch
Kevin Smith, The Weather Company, an IBM Business
Claire Smith, NBCUniversal
Gil Sommer, Connatix
Scott Spencer, Google
Abhishek Surana, White Ops
Mike Tarpey, Underdog Media, LLC
Dimitris Theodorakis, White Ops
Michael Tiffany, White Ops
Chris Tsoufakis, Moat
Suba Vasudevan, Facebook
Vivek Veeraraghavan, AdBidCentral, Inc.
Aswanth Vemulapalli, PubMatic
Lyle Wagner, Connected Interactive
Eric Warburton, Horizon Media
Caroline Ware, DataXu
Charlie Weiss, Merkle
Sarah Welcome, Hanley Wood Media, Inc.
Calvin Wong, SpringServe
Molly Young, Forensiq

Member Companies


33Across
Ad Lightning
AdBidCentral, Inc.
Adform
Adjesty
Advangelists, LLC
Alliance for Audited Media (AAM)
Amino
Annalect
AppNexus
BidSwitch
Chalk Digital Inc
Charter Communications
Connatix
Connected Interactive
Conversant Media
Criteo
cunningham.tech
DataXu
DoubleVerify
EMX Digital
ExtremeReach
Facebook
FirstImpression
Forensiq
FORTVISION
Goodway Group Inc
Google
GroundTruth
GroupM
Hanley Wood Media, Inc.
Horizon Media
IAB Tech Lab
Index Exchange
LIQWID
MediaMath
Merkle
Moat
NBCUniversal
Oath Inc.
OpenX
Prodege, LLC
Protected Media Ltd.
Publicis
PubMatic
RhythmOne
Sizmek
Sovrn
SpotX
SpringServe
telaria
The Trade Desk
The Weather Company, an IBM Business
Triton Digital Inc.
Underdog Media, LLC
Vibrant Media Inc.
ViralGains
White Ops
zulu5

   

 

Current Work

Registry and Payment ID

TAG’s Registration Working Group has developed an industry-wide TAG Registry that gives legitimate companies a powerful tool to help steer clear of criminal activity in the digital advertising supply chain. In the future, a Payment ID System will complement the TAG Registry and allow buyers of inventory to limit payments to legitimate actors only and thus eliminate all payments to illegitimate actors and criminals. TAG will enhance the Registration Program in the coming months to include secure APIs and features to streamline the on-boarding and vetting process.

Inventory Quality Guidelines:

The Evolved Guidelines Working Group updates and strengthens TAG’s Inventory Quality Guidelines (IQG) program, which aims to reduce friction and foster an environment of trust in the marketplace by providing a common framework to describe and disclose the characteristics of advertising inventory.  The IQG program has been expanded to include programmatic and native advertising buys. In addition, a series of disclosures that allow buyers to more transparent with sellers of ad inventory have been developed.

Resources
To Join

To join TAG’s Business Transparency Committee, please review the TAG Intellectual Property Rights and Anti-Trust Policies and sign the Acknowledgment form before sending it via email info@tagtoday.net. You will receive an email confirming your participation.