TAG Business Transparency Committee

Mission

The mission of the Business Transparency Committee is to build trust, transparency and accountability throughout the digital supply chain by developing and promoting the adoption of standards, protocols and technologies that recognize honest industry participants and help combat illegal activity.

The work of the Business Transparency Committee is coordinated through two working groups: the Registration Working Group and Evolved Guidelines Working Group.

Leadership


Steve Sullivan, Index Exchange, Chair
Bonnie Niederstrasser, TAG Primary Liaison
Rachel Nyswander Thomas, Staff Liaison

 

Participants


Teg Grenager, Adap.tv
Meghan Medlock, ANA
Iqra Anjum, BrightRoll
Megan Armstrong, Vibrant Media
Sandra Baez, New York Post
Alec Barclay, Financial Times
Jeff Barry, Sovrn
Jackson Bazley, Ernst & Young
Craig Berlingo, Tremor Video
Per Bjorke, Google
Jeremy Borakove, Conversant Media
James Butler, AOL Platforms
Anthony Casson, Sovrn
Brendan Cleary, Dow Jones & Company (Wall Street Journal)
David D Cooper, Tremor Video
Suzanne Cugley, Yahoo
Alison Dube, Varick Media Management
Amy Dunn, LiveRail
Kumi Ebihara, Yahoo
Nick Frizzell, SpotX
Adam Gitlin, Annalect
Marc Goldberg, Trust Metrics
Avi Goldwerger, Integral Ad Science
Thomas Grey, PubMatic
Francine Hardaway, ZEDO
Vegard Johnsen, Google
Tanuj Joshi, MediaMath
David Justus, Magnetic
Ash Kalb, White Ops
Walter Knapp, Sovrn
Aaron Ledwith, DataXu
Ari Levenfeld, Rocket Fuel
Alice Lincoln, MediaMath
Boris Logvinskiy, MoPub
Rohan Lotlikar, ZEDO
John Marshall, HP
Mike McNeeley, AppNexus
Alex Merwin, SpotX
Eran Metzer, Yahoo
Lawrence Moores, Opera Mediaworks
Kip Morgan, Prudential
Richard Murphy, BPA Worldwide
Páris Piedade Neto, TV Globo
Soo Jin Oh, Magnetic
Brian O’Kelley, AppNexus
Victor Ortiz, DashBid
Tracy Otis, Tremor Video
Keith Pieper, InterMundo Media
Steve Pinto, LiveRail
David Plesha, Bleacher Report
Miki Rapoport, OpenX
Ginny Redgate, AppNexus
Neal Richter, Rubicon Project
Steve Rosenblum, IAB Canada
Paul Rostkowski, Varick Media Management
Dan Schneider, BPA Worldwide
Jay Sears, Rubicon Project
Jordan Siegel, Investing Media Solutions
Willard Simmons, DataXu
Spencer Smith, Symantec
Richard Sobel, VivaKi
Scott Spencer, Google
Steve Sullivan, Index Exchange
Kalyn Taketa, SpotX
Emera Trujillo, Visible Measures
Ricardo Velez, PulsePoint
Charlie Weiss, News Corporation
Elaine Yang, In-Transition
Michael Zeman, Netflix

Member Companies


Adap.tv
ANA
Annalect
AOL Platforms
AppNexus
Bleacher Report
BPA Worldwide
BrightRoll
Conversant Media
DashBid
DataXu
Dow Jones & Company (Wall Street Journal)
Ernst & Young
Financial Times
Google
HP
IAB
IAB Canada
Index Exchange
Integral Ad Science
InterMundo Media
Investing Media Solutions
LiveRail
Magnetic
MediaMath
MoPub
Netflix
New York Post
News Corporation
OpenX
Opera Mediaworks
Prudential
PubMatic
PulsePoint
Rocket Fuel
Rubicon Project
Sovrn
SpotX
Symantec
Tremor Video
Trust Metrics
TV Globo
Varick Media Management
Vibrant Media
Visible Measures
VivaKi
White Ops
Yahoo
ZEDO

 

Current Work

Registry and Payment ID

TAG’s Registration Working Group has developed an industry-wide TAG Registry that gives legitimate companies a powerful tool to help steer clear of criminal activity in the digital advertising supply chain. In the future, a Payment ID System will complement the TAG Registry and allow buyers of inventory to limit payments to legitimate actors only and thus eliminate all payments to illegitimate actors and criminals. TAG will enhance the Registration Program in the coming months to include secure APIs and features to streamline the on-boarding and vetting process.

Inventory Quality Guidelines:

The Evolved Guidelines Working Group updates and strengthens TAG’s Inventory Quality Guidelines (IQG) program, which aims to reduce friction and foster an environment of trust in the marketplace by providing a common framework to describe and disclose the characteristics of advertising inventory.  The IQG program has been expanded to include programmatic and native advertising buys. In addition, a series of disclosures that allow buyers to more transparent with sellers of ad inventory have been developed.

Resources
To Join

To join TAG’s Business Transparency Committee, please review the TAG Intellectual Property Rights and Anti-Trust Policies and sign the Acknowledgment form before sending it via email info@tagtoday.net. You will receive an email confirming your participation.