TAG Anti-Piracy Working Group

Mission

Advertisers want to protect their brands from damage that comes from association with illegal activity. Online advertisers face risks from sites that infringe on the rights of others by facilitating the distribution of pirated content and counterfeit products. Many of these sites also use fraud or deceptive practices to avoid the standards set by the advertiser or its agency, driving revenue to those who steal copyrighted content or otherwise violate others’ trademarks. The mission of the Anti-Piracy Working Group is to help advertisers and ad agencies avoid damage to their brands from ad placement on websites and other media properties that facilitate the distribution of pirated content and counterfeit products.

 

Leadership


David Green, NBCUniversal, Co-Chair
John Montgomery, Group M, Co-Chair
Mike Zaneis, Primary Staff Liaison
Juliette Riviere, Staff Liaison

 

Participants


Farnaz Alemi, Motion Picture Association of America
Michelle Anschuetz, Stroz Friedberg
Umar Arshad, comScore
Amin Bandeali, Pixalate
Jeff Barry, sovrn
Jackson Bazley, Ernst & Young
Brad Buckles, RIAA
Tony Collazo, Dstillery
Laura Covington, Yahoo
David Cox, MiMTiD
Stacey Dansky, Viacom
Troy Dow, The Walt Disney Company
Bill Duggan, Association of National Advertisers (ANA)
Kumi Ebihara, Yahoo
Eric Friedberg, Stroz Friedberg
Nick Frizzell, SpotX
Cameron Gilreath, Time Warner Inc.
Rachel Glasser, GroupM
Avi Goldwerger, Integral Ad Science
Dave Green, Microsoft
Steve Guenther, Alliance for Audited Media (AAM)
David Hahn, Integral Ad Science
Chris Hannmann, Collective
Chris Herndon, Facebook
Brad Holcenberg, Rubicon Project
Michael Housley, Viacom Inc.
Josh Hurvitz, Time Warner Inc.
Stu Ingis, Venable LLP
Dan Jaffe, Association of National Advertisers (ANA)
Ash Kalb, White Ops
David Kaplan, Warner Bros.
Tom Karygiannis, Kryptowire
Walter Knapp, sovrn
Danielle Koffler, sovrn
Peter Kosmala, 4A’s
Melissa Kriz, Fox Entertainment Group
Daniel Kummer, NBCUniversal
Nicole Kuntz, White Ops
Rick Lane, 21st Century Fox
Josh Larocca, Stroz Friedberg
Dede Lea, Viacom
Bob Liodice, Association of National Advertisers (ANA)
Susan Mann, Microsoft
Bennet Manuel, Yahoo
Natrian Maxwell, Turn Inc.
Matt McLaughlin, DoubleVerify
Chris Merida, American Express Publishing
Mike Millard, Turn Inc.
Brian Murphy, Integral Ad Science
Alex Myers, SpotX
Margaret Nagle, Yahoo
Jalal Nasir, Pixalate
Dick O’Brien, 4A’s
Max Ochoa, Turn Inc.
Tracy Otis, Tremor Video
Katherine Oyama, Google
Alyson Papalia, Forbes Media
Chris Payne, World Federation of Advertisers
Daniel Peak, Veri-Site
Mark Piquette, sovrn
Nicole Priesmeyer, DoubleVerify
Tara Potashnik, Venable LLP
Ginny Redgate, AppNexus
Ross Reynolds, RiskIQ
J. Michael Roberts, Stroz Friedberg
Deborah Robinson, Viacom Inc.
Steve Rosenblum, IAB Canada
Holly Sais, Veri-Site
Leo Scullin, MMA
Sean Shaub, MiMTiD
Victoria Sheckler, Recording Industry Association of America
Loretta Shen, Integral Ad Science
Rob Sherman, Facebook
George Smith, CreativeFuture
Robert Spratlen, Viacom Inc.
Greg Stuart, MMA
Jane Sunderland, whiteBULLET
Peter Szyszko, whiteBULLET
Rob Tai, Google
Nick Terlizzi, Ernst & Young
Eoin Townsend, Collective
Steven Truxal, AppNexus
Steve Vest, Time Warner Inc.
Ruth Vitale, CreativeFuture
David Wainberg, AppNexus
Stephen White, Google
Jonathan Whitehead, The Walt Disney Company
Jeremy Williams, Warner Bros.
Shanna Winters, Motion Picture Association of America
Ryan Woodard, AppNexus

Member Companies


21st Century Fox
4A’s
Alliance for Audited Media (AAM)
American Express Publishing
Association of National Advertisers (ANA)
AppNexus
Collective
comScore
CreativeFuture
Digilant
DoubleVerify
Dstillery
Ernst & Young
Facebook
Forbes Media
Fox Entertainment Group
Google
GroupM
IAB Canada
Integral Ad Science
Kryptowire
Microsoft
MMA
Motion Picture Association of America
NBCUniversal
Pixalate
Recording Industry Association of America
RiskIQ
Rubicon Project
sovrn
SpotX
The Walt Disney Company
Tremor Video
Turn Inc.
Venable LLP
Veri-Site
Viacom Inc.
White Ops
whiteBULLET
World Federation of Advertisers
Yahoo

 

Current Work

TAG’s Anti-Piracy Working Group is focused on implementing its recently launched Anti-Piracy Program. Under the program, TAG works with authorized independent third-party validators, including the Alliance for Audited Media (AAM), Ernst & Young and Stroz Friedberg, to certify advertising technology companies as Digital Advertising Assurance Providers (DAAPs). To be validated as a DAAP, companies must show they can provide other advertising companies with tools to limit their exposure to undesirable websites or other properties by effectively meeting one or more criteria.

TAG also invites all advertisers and agencies to take the Anti-Piracy Pledge demonstrating their commitment to take all reasonable steps to prevent their ads from showing on pirated or infringing websites.

Currently on hold, the Anti-Piracy Working Group will resume to discuss Key Performance Indicators to measure DAAPs’ compliance with the Core Criteria as well as other specifics of the Anti-Piracy Program.

 

Resources

 

To Join

To join TAG’s Anti-Piracy Working Group, please review the TAG Intellectual Property Rights and Anti-Trust Policies and sign the Acknowledgment form before sending it via email info@tagtoday.net. You will receive an email confirming your participation.