TAG is the leading global initiative dedicated to fighting criminal activity and increasing trust in digital advertising. TAG works toward these goals by setting industry standards, sharing threat intelligence, and fostering cross-industry dialogue to spur collaboration and innovation.
TAG's Certification Programs raise the bar on industry efforts to reduce fraudulent traffic, strengthen brand safety, increase transparency, and share information on new and emerging threats. TAG’s compliance tools support companies in meeting the industry’s rigorous standards, while its threat intelligence efforts deliver actionable insights to fortify the digital ad industry’s collective defenses.
By uniting the expertise and thought leadership of the hundreds of companies in the TAG Community, TAG helps the industry confront rapidly changing challenges and protect the integrity of the advertising ecosystem worldwide.
TAG is the first and only Information Sharing and Analysis Organization (ISAO) for the digital advertising industry. This U.S. Department of Homeland Security designation means TAG is the primary forum for sharing threat intelligence in our industry.
TAG was created by the American Association of Advertising Agencies (4A's), Association of National Advertisers (ANA), and Interactive Advertising Bureau (IAB) and works collaboratively with companies throughout the digital ad supply chain.
