TAG Inventory Quality Guidelines (IQG) Compliant Companies

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These companies voluntarily agree to be certified against IQG guidelines, providing greater brand safety assurances that ads will not appear next to content that they decide is inappropriate. For more information on the Trustworthy Accountability Group (TAG) Inventory Quality Guidelines, which were created by the IAB as the Quality Assurance Guidelines and subsequently transferred to TAG, click here.

Certification can be obtained at two different tiers: self-certification and independent validation certification. A company has the option to choose one tier or the other. The selected method is recorded and displayed on the TAG website below and a different logo is issued to those obtaining the independent validation certification to indicate their higher level of certification.

The following companies are certified under the TAG Inventory Quality Guidelines 2.0 Initiative:

 Name

 Certification Type

 Certification Categories

 AppNexus

 Independent Validation

 Buyer; Seller

 BabyCenter

 Self-attested

 Seller

 Conversant Media

 Self-attested

 Buyer; Seller

 DataXu

 Self-attested

 Buyer

 Goodway Group, Inc

 Self-attested

 Buyer

 GumGum

 Self-attested

 Buyer; Seller

 Index Exchange

 Self-attested

 Seller

 Innity

 Independent Validation

 Intermediary

 LKQD Technologies Inc

 Independent Validation

 Buyer; Seller

 OpenX

 Independent Validation

 Buyer; Seller

 PCH/Media

 Independent Validation

 Seller

 RhythmOne

 Self-attested

 Buyer; Seller

 Sovrn

 Independent Validation

 Buyer; Seller

 SpotX

 Self-attested

 Buyer; Seller

 telaria

 Self-attested

 Seller

 Unruly

 Independent Validation

 Buyer; Seller

 Viant

 Self-attested

 Buyer

 Vibrant

 Self-attested

 Seller

 Ziff Davis, LLC

 Self-attested

 Buyer; Seller