Sub-1% IVT Rate Recognised as the Industry Standard in the US

USFraud (1)-min


IVT rates in the US remained below 1% for the third consecutive year. Together with the increased number of impressions analysed, the US has shown that there's been a broader adoption of TAG standards in the market. 

In the qualitative research, agency executives have also recognised that an IVT rate of below 1% is the industry standard and confirmed that this benchmark has been included in agency contracts. 

As for topics such as MFAs (made-for-advertising sites) and AI, the consensus was more work and education needs to be done to better define the needs and benefits of both. 


Full Report

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Press Release

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Press Release