--- title: 2022 Project Brand Integrity Report description: TAG's Project Brand Integrity initiative was established in 2019 with the purpose of eliminating piracy & upholding brand safety within digital advertising image: https://www.tagtoday.net/hubfs/Current%20Files/TAG%20Logo_Primary.jpg --- [![TAG Logo_Primary](https://www.tagtoday.net/hubfs/Site%20Assets/TAG%20Brand%20Images/TAG%20Logo_Primary.svg "TAG Logo_Primary")](https://www.tagtoday.net/?hsLang=en-us) # Data & Insights # 2022 Project Brand Integrity Report  ![PBI Front Cover](https://www.tagtoday.net/hs-fs/hubfs/PBI%20Front%20Cover.png?width=487&height=243&name=PBI%20Front%20Cover.png) Ad-supported piracy is an ongoing challenge for the digital advertising industry. According to an August 2021 [report](https://www.digitalcitizensalliance.org/issues/breaking-bads) from the [Digital Citizens Alliance (DCA)](https://www.digitalcitizensalliance.org/) and [White Bullet](https://www.white-bullet.com/), digital advertising funds US$1.34bn worth of pirated content globally. That number would be considerably higher had the digital advertising industry not been working proactively and collaboratively to fight ad-supported piracy over recent years.   The [Trustworthy Accountability Group (TAG)](https://www.tagtoday.net/?hsLang=en-us) is at the forefront of this challenge, working closely with companies right across the global digital advertising industry to reduce and prevent ad-supported piracy. Along with specific company efforts, its anti-piracy standard helped to drastically [reduce](https://www.tagtoday.net/insights/measuring-digital-ad-revenue-infringing-sites?hsLang=en-us) ad-supported piracy in the US. While TAG’s anti-piracy standards set the bar for the entire digital advertising industry to prevent ad-supported piracy, operators of pirate websites still sometimes manage to procure advertisements on their undesirable media properties – often through fraudulent means.  To assist advertisers in such situations, TAG [established](https://www.tagtoday.net/pressreleases/project_brand_integrity?hsLang=en-us) Project Brand Integrity (PBI) in February 2019 as a partnership with UK anti-piracy and brand safety specialist, [White Bullet](https://www.white-bullet.com/).  PBI seeks to protect brands from unwanted association with digital content theft by alerting advertisers or their agencies to ads running on high-risk websites and those that infringe intellectual property in Europe.  In this first annual report,  key findings and future actions include: - **Following contact and engagement between the advertiser and TAG, the average monthly advertising spend on websites that infringe intellectual property from 84 brands has decreased by 66%.** - To date, 79% of the brands approached by TAG as part of PBI (84 out of 106) have reduced their ad impressions on websites that infringe intellectual property; nearly half of these have done so by 99%. TAG has set a course of action for 2022 with the aim of increasing the efficacy of PBI. This includes the **establishment of a robust process to engage with advertisers that have – to date – been unresponsive. **Repeat offenders will be mentioned in future reports as well as be referred to the European Commission for recommendation to be included in its [Counterfeit and Piracy Watch List](https://trade.ec.europa.eu/doclib/docs/2020/december/tradoc_159183.pdf).   [Download the full "2022 Project Brand Integrity " report](https://www.tagtoday.net/hubfs/TAGProjectBrandIntegrityReport2022.pdf?hsLang=en-us) [Read the Press Release](https://www.tagtoday.net/pressreleases/pbireport2022?hsLang=en-us)       ## Community - [Member Portal](https://members.tagtoday.net) - [TAG Membership Registry](https://www.tagtoday.net/registry?hsLang=en-us) - [Working Groups](https://www.tagtoday.net/working-groups?hsLang=en-us) - [Platinum Status Members](https://www.tagtoday.net/certifications/platinum-status?hsLang=en-us) - [Awards](https://www.tagtoday.net/awards?hsLang=en-us) ## What We Do - [Anti-Fraud](https://www.tagtoday.net/fraud?hsLang=en-us) - [Threat Sharing](https://www.tagtoday.net/threat-sharing?hsLang=en-us) - [Brand Safety](https://www.tagtoday.net/brand-safety?hsLang=en-us) - [Transparency](https://www.tagtoday.net/transparency?hsLang=en-us) - [Certification Programs](https://www.tagtoday.net/certifications?hsLang=en-us) - [Data & Insights](https://www.tagtoday.net/insights?hsLang=en-us) ## Membership - [Membership Packages](https://www.tagtoday.net/membership/packages?hsLang=en-us) - [Membership Form](https://www.tagtoday.net/membership/form?hsLang=en-us) ## About Us - [What is TAG?](https://www.tagtoday.net/aboutus/?hsLang=en-us) - [Leadership Council](https://www.tagtoday.net/aboutus/leadership-council?hsLang=en-us) - [Team TAG](https://www.tagtoday.net/aboutus/team-tag?hsLang=en-us) - [TAG Policies](https://www.tagtoday.net/aboutus/policies?hsLang=en-us) ## News - [TAG Today Newsletter](https://www.tagtoday.net/blog?hsLang=en-us) - [Press Releases](https://www.tagtoday.net/pressreleases?hsLang=en-us) - [TAG in the News](https://www.tagtoday.net/news?hsLang=en-us) ## Contact Us - [Contact Us](https://www.tagtoday.net/contactus?hsLang=en-us) - [Complaints](https://www.tagtoday.net/complaints?hsLang=en-us) ## Connect with Us - [LinkedIn](https://www.linkedin.com/company/trustworthy-accountability-group/) - [X](https://twitter.com/tag_today) ![](https://www.tagtoday.net/hubfs/2848641/Site%20Assets/TAG%20Brand%20Images/TAG%20Logo_Primary%20white.svg) Copyright © 2026 Trustworthy Accountability Group. 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