---
title: Global Standards for Local Markets
image: https://www.tagtoday.net/hubfs/Current%20Files/TAG%20Logo_Primary.jpg
---

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# Data & Insights

# Global Standards for Local Markets

![Global Standards-661409-edited](https://www.tagtoday.net/hubfs/Global%20Standards-661409-edited.png "Global Standards-661409-edited")

 

- A consistent and scalable global approach is required to address key brand safety challenges and criminal activity in digital advertising.
- There are opportunities to reflect the needs of national markets by deploying a ‘global standards for local markets’ approach.
- Several existing industry programmes – including those in the UK, France and the USA – are being expanded and connected to tackle global challenges.

[Download "Global Standards for Local Markets White Paper"](https://www.tagtoday.net/hubfs/TAG%20White%20Paper%20-%20Global%20Standards%20for%20Local%20Markets.pdf?hsLang=en-us)

 

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