Global Standards for Local Markets

Global Standards-661409-edited


  • A consistent and scalable global approach is required to address key brand safety challenges and criminal activity in digital advertising.
  • There are opportunities to reflect the needs of national markets by deploying a ‘global standards for local markets’ approach.
  • Several existing industry programmes – including those in the UK, France and the USA – are being expanded and connected to tackle global challenges.

Download "Global Standards for Local Markets White Paper"