TAG Fraud Snapshot: Asia Pacific


 Conducted by The 614 Group, the analysis found a 91 percent overall reduction in digital advertising fraud when advertisers used TAG Certified distribution channels that include multiple companies that have achieved the TAG Certified Against Fraud Seal.

“Ad fraud is a global problem, and this data supports our efforts to build a worldwide solution,” said Mike Zaneis, CEO of TAG. “When advertisers and agencies in APAC use supply chain partners that have achieved TAG’s rigorous anti-fraud standards, their risk of fraud drops dramatically, helping ensure they are reaching customers and not enriching criminals. We are delighted to work with a growing roster of companies across the Asia-Pacific region to build a common defense against ad fraud and other criminal activity.”

The 614 Group study compared invalid traffic (IVT) rates in TAG Certified Channels against industry norms by measuring more than 3.2 billion ad impressions from October to December 2019 from two of the largest advertising agency holding companies across Australia, India, Indonesia, Japan, New Zealand, and Singapore. The results found a dramatic reduction in fraud rates across European markets - to just 0.82 percent - when using TAG Certified Channels, as opposed to industry norms of 9.2 percent.



 2020 TAG Asia-Pacific Fraud     Snapshot

Countries Included

Australia, India, Indonesia, Japan, New Zealand, and Singapore

Inventory Type

Desktop, mobile web, mobile in-app display, video

Types of Fraud Examined

General Invalid Traffic (GIVT), Sophisticated Invalid Traffic (SIVT)

SIVT + GIVT Rate (TAG Channels Only)

0.82 percent

Overall Fraud Rate (Blended Benchmark)

9.2 percent

Reduction in Fraud

91 percent

Agency Holding Companies Involved in Study

Omnicom Media Group

Publicis Groupe


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