Brand Safety in the COVID-19 Crisis


The COVID-19 crisis is a profound global challenge: to human health, to our every-day lives and working routines, and to businesses, employment and economies. It is certainly a challenge to the advertising industry, as global advertising spend is forecast to decline precipitously as a result of this crisis. In this environment, brands face a range of challenges - from finding suitable ways to promote their businesses, to ensuring that their digital advertisements are not placed next to inappropriate content.

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