Global Standards for Local Markets
A Roadmap for Establishing Global Harmonization in Digital Advertising Standards
- A consistent and scalable global approach is required to address key brand safety challenges and criminal activity in digital advertising.
- There are opportunities to reflect the needs of national markets by deploying a ‘global standards for local markets’ approach.
- Several existing industry programmes – including those in the UK, France and the USA – are being expanded and connected to tackle global challenges.