TAG Certified Against Fraud Guidelines

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Version 5.0
Released July 2019

(Enforcement beginning January 2020)

What’s New in Version 5.0 of the Certified Against Fraud Guidelines?

Version 5.0 of the Certified Against Fraud Guidelines has a new requirement for companies working in the mobile app environment, as well as an update on an existing requirements. Here are a few highlights:

  • App threat filtering will now be required for all participating companies. App threat filtering may be employed pre-bid or post-bid as long as all the monetization transactions (including impressions, clicks, conversions, etc.) that it handles are filtered for app threats. 

  • TAG will no longer allow companies working solely with mobile in-app inventory to request exemptions from existing domain threat filtering requirements.  As those companies do not necessarily prohibit serving or calling third-party domains from within mobile app environments, TAG has opted to remove this exception in its entirety. 

View or Download the TAG Certified Against Fraud Guidelines v5.0 (PDF)