TAG Certified Against Fraud Guidelines

(Enforcement beginning January 2020)

Version 5.0 of the Certified Against Fraud Guidelines has a new requirement for companies working in the mobile app environment, as well as an update on an existing requirements. Here are a few highlights:

App threat filtering will now be required for all participating companies. App threat filtering may be employed pre-bid or post-bid as long as all the monetization transactions (including impressions, clicks, conversions, etc.) that it handles are filtered for app threats.
TAG will no longer allow companies working solely with mobile in-app inventory to request exemptions from existing domain threat filtering requirements. As those companies do not necessarily prohibit serving or calling third-party domains from within mobile app environments, TAG has opted to remove this exception in its entirety.