TAG Certified Against Fraud Guidelines


Version 6.0
Released January 2020

(Enforcement beginning July 2020)

What’s New in Version 6.0 of the Certified Against Fraud Guidelines?

Version 6.0 of the Certified Against Fraud Guidelines has a key change in requirements for Direct Sellers pursuing the CAF seal, as well as an update on an existing requirement. Here are a few highlights:

  • Paid Sourcing Disclosure requirements no longer apply to Publishers pursuing the CAF seal. As publisher sourcing disclosures are designed to provide greater audience quality and transparency beyond ad fraud, these will be considered for incorporation within TAG's transparency program.   

  • TAG has clarified the CAF training requirement for renewals.For a company to maintain its Certified Against Fraud Seal from year to year, training must be renewed every 12 months. 

View or Download the TAG Certified Against Fraud Guidelines v6.0 (PDF)