TAG Certified Against Fraud Guidelines

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Version 6.0
Released January 2020

(Enforcement beginning July 2020)

What’s New in Version 6.0 of the Certified Against Fraud Guidelines?

Version 6.0 of the Certified Against Fraud Guidelines has a key change in requirements for Direct Sellers pursuing the CAF seal, as well as an update on an existing requirement. Here are a few highlights:

  • Paid Sourcing Disclosure requirements no longer apply to Publishers pursuing the CAF seal. As publisher sourcing disclosures are designed to provide greater audience quality and transparency beyond ad fraud, these will be considered for incorporation within TAG's transparency program.   

  • TAG has clarified the CAF training requirement for renewals.For a company to maintain its Certified Against Fraud Seal from year to year, training must be renewed every 12 months. 

View or Download the TAG Certified Against Fraud Guidelines v6.0 (PDF)

 

 

Version 5.0
Released July 2019

(Enforcement beginning January 2020)

What’s New in Version 5.0 of the Certified Against Fraud Guidelines?

Version 5.0 of the Certified Against Fraud Guidelines has a new requirement for companies working in the mobile app environment, as well as an update on an existing requirements. Here are a few highlights:

  • App threat filtering will now be required for all participating companies. App threat filtering may be employed pre-bid or post-bid as long as all the monetization transactions (including impressions, clicks, conversions, etc.) that it handles are filtered for app threats. 
  • TAG will no longer allow companies working solely with mobile in-app inventory to request exemptions from existing domain threat filtering requirements. As those companies do not necessarily prohibit serving or calling third-party domains from within mobile app environments, TAG has opted to remove this exception in its entirety. 

View or Download the TAG Certified Against Fraud Guidelines v5.0 (PDF)