TAG Certified Against Fraud Guidelines
Released May 2016
About the TAG Certified Against Fraud Program
The mission of the TAG Certified Against Fraud Program is to combat fraudulent non-human
traffic in the digital advertising supply chain.
In order to guide companies in fighting fraud effectively, the TAG Anti-Fraud Working Group has
developed Certified Against Fraud Guidelines, as well as a suite of anti-fraud tools to aid in
compliance with those guidelines.
Companies that are shown to abide by the Certified Against Fraud Guidelines receive the
“Certified Against Fraud” Seal and can use the seal to publicly communicate their commitment
to combatting fraudulent non-human traffic in the digital advertising supply chain.
About the Trustworthy Accountability Group
The Trustworthy Accountability Group (TAG) is a first-of-its-kind, cross-industry accountability
program fighting criminal activity across the digital advertising supply chain. TAG works
collaboratively with companies throughout the supply chain in four areas critical to the continued
growth and development of the $50 billion digital advertising industry:
- Eliminating Fraud
- Combatting Malware
- Fighting Internet Piracy
- Promoting Transparency
A joint marketing-media industry program, TAG was created by the American Association of
Advertising Agencies (4A’s), Association of National Advertisers (ANA), and Interactive
Advertising Bureau (IAB).
Reach out to TAG at firstname.lastname@example.org to start on the path to being “Certified Against Fraud” today.