TAG Certified Against Fraud Guidelines
Released July 2018
(Enforcement beginning January 2019)
What’s New in Version 3.0 of the Certified Against Fraud Guidelines?
Version 3.0 of the Certified Against Fraud Guidelines clarifies existing requirements and provides new paths to compliance for all types of covered parties. Here are a few highlights:
- TAG has created a path by which – under very limited circumstances – companies could use a sampling methodology for fraud measurement to comply with the existing requirement that 100% of monetized transactions be measured in a manner compliant with the GIVT provisions of the MRC’s IVT Guidelines. Sampling is still not allowed for any other requirement.
- The requirement that companies employ domain threat filtering has been clarified so that publishers have a clearer path to compliance.
- The requirement that publishers make paid sourced traffic disclosures has been clarified with a new and broader definition of “paid sourced traffic.”