---
title: "MediaPost: True Buys: ANA Finds Programmatic Improvement, Unveils Terms For Yielding More"
description: The Trustworthy Accountability Group (TAG) is a not-for-profit industry self-regulatory programme, established to tackle criminal activity in digital advertising.
---

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# [MediaPost: True Buys: ANA Finds Programmatic Improvement, Unveils Terms For Yielding More](https://www.tagtoday.net/news/mediapost-true-buys-ana-finds-programmatic-improvement-unveils-terms-for-yielding-more)

 Written by [admin](https://www.tagtoday.net/news/author/admin) | May 21, 2025

Two years after the Association of National Advertisers (ANA) [benchmarked the relative cost of programmatic ad spending](https://www.mediapost.com/publications/article/386433/ana-finds-as-much-as-20b-wasted-on-programmatic-a.html), the share of working media dollars has improved 14%, but still remains a minority of the gross cost of programmatic buys: about 40 cents on every dollar spent, finds an [updated study being released this morning](https://s3.amazonaws.com/media.mediapost.com/uploads/ANAQ12025Programmatic.pdf).

The study finds the vast majority -- 59% -- of programmatic still goes to extraneous overhead, including ad tech supplier transaction costs and bogus traffic, though there have been improvements in both over the two-year period, including:

- Demand-side platform (DSP) transaction costs.

- A marked decrease in programmatic ad buys on so-called made-for-advertising (MFA) sites: down from 15% of total programmatic spending to just 0.4% in the current study.

...

[Read the full article here](https://www.mediapost.com/publications/article/406039/true-buys-ana-finds-programmatic-improvement-unv.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=138551&hashid=EbLsdk0juyIlXevrxOYSMupN58g)

[View full post](https://www.tagtoday.net/news/mediapost-true-buys-ana-finds-programmatic-improvement-unveils-terms-for-yielding-more)

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