TAG’s Eighth Annual “State of the Fight” Tackles Top Issues from AI to Brand Safety, MFAs, Threat Intelligence, and Transparency
On October 18, TAG hosted its eighth annual “State of the Fight” briefing in New York City, providing a forum for industry leaders to address the industry’s most pressing issues, ranging from AI-powered technologies to brand safety risks, emerging malvertising threats, Made for Advertising (MFA) sites, and transparency challenges.
Here are some of the things you can learn from this year’s panels at State of the Fight:
TAG members can find out those answers and much more by watching recordings of this year’s State of the Fight sessions on State of the Fight's catch-up page. TAG Members will have the details to the page in their inbox!
Among the panels available for on-demand viewing:
Members can also watch an update from TAG’s Todd Miller on the 2023 recertification process and timeline.
Thanks to all of this year’s participants and attendees!
TAG’s “Member Spotlight” Series Features Kroger Precision Marketing's Christine Foster and Index Exchange's Sara Vincent
The TAG “Member Spotlight” series released two new segments in October, talking with industry leaders about their backgrounds, companies, and perspectives on the industry (as well as personal trivia tidbits!)
Kroger Precision Marketing's VP Media Ops Christine Foster talked with TAG’s Vanessa Goff-Yu about how everything KPM does in digital marketing is centered around the consumer and protecting the trust Kroger has built with their customers.
Index Exchange's MD UK & IE Sara Vincent joined TAG’s Jules Kendrick to discuss the progression of transparency, the reasons Index Exchange joined the TAG Leadership Council, and the importance of having their global operations certified.
From “Omnicom Media Group aligns with SSPs through its CASA initiative to fight fraud and MFA abuse” in Digiday:
“The work coming out of OMG’s CASA SSP initiative has positive implications way beyond the U.S. market, with buyers all over the world able to leverage the enhanced reporting capabilities that OMG are establishing with leading SSPs,” said Mike Zaneis, president and CEO, Trustworthy Accountability Group (TAG), which is leading the fight to increase trust and transparency in digital advertising. “We see this initiative as very complimentary to the work we are carrying out at TAG Trustnet.”
From APAC Fraud Snapshot reports, to UK Brand Safety Consumer reports, to Best Practices whitepapers, TAG's research is here to support our member's day-to-day compliance as well as strategic planning.
Visit our Data and Insight page 👉 tagtoday.net/insights
We love it when TAG members highlight our work together to fight digital ad crime and improve transparency. Please send any TAG-related press releases, blogs, or other announcements to Andrew Weinstein at andrewwstn@gmail.com for review before release.