---
title: Louis Jones
description: TAG; State of the Fight
image: https://www.tagtoday.net/hubfs/Current%20Files/TAG%20Logo_Primary.jpg
---

[![TAG Logo_Primary](https://www.tagtoday.net/hubfs/Site%20Assets/TAG%20Brand%20Images/TAG%20Logo_Primary.svg "TAG Logo_Primary")](https://www.tagtoday.net/?hsLang=en-us)

#### ![SOTF_Site@2x-1](https://www.tagtoday.net/hs-fs/hubfs/SOTF_Site@2x-1.png?width=1006&name=SOTF_Site@2x-1.png)

![TAG_071_StateOfTheFight_LouisJonesTAG-min](https://www.tagtoday.net/hs-fs/hubfs/TAG_071_StateOfTheFight_LouisJonesTAG-min.png?width=408&name=TAG_071_StateOfTheFight_LouisJonesTAG-min.png)Louis Jones  
Brand Safety Officer in Residence, Brand Safety Institue

Louis Jones is a Media & Marketing Consultant whose career has spanned three decades. Filled with passion, Louis has pushed for strategic impact, innovation, and success through growth. He is currently serving as the Brand Safety Officer (BSO) in Residence at the [Brand Safety Institute](https://www.brandsafetyinstitute.com/). Previously, Louis was EVP, Media & Data at the [4A’s](https://www.aaaa.org/) where he jumpstarted the industry focus on brand safety with the creation of the [4A’s APB](https://www.aaaa.org/home-page/agency-stuff/media/ad-assurance/apb/). In that role, he also focused on how to to amplify its members’ collective voice with various partners and suppliers. 

Previous to 4A's, Louis held senior global roles at [Maxus/GroupM](https://www.groupm.com/), [Havas](https://www.havasgroup.com/), Media Contacts, Diamond Media/Clorox and [J. Walter Thompson](https://www.wundermanthompson.com/) to name a few. In these roles, his work helped the businesses grow exponentially on an international scale as well as achieving recognition from several industry awards such as Adweek's Agency of the Year honor in 2012.

Session:   
11:50 - The Brand Safety Forecast

[![Agenda](https://no-cache.hubspot.com/cta/default/2848641/b94cb943-cc6a-4662-827b-a2f7c192758c.png)](https://cta-redirect.hubspot.com/cta/redirect/2848641/b94cb943-cc6a-4662-827b-a2f7c192758c)

 

---

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