Amy Good
SVP, Precision Media Team, Spark Foundry

Amy Good is a veteran of both the agency and brand worlds, spending significant time at companies such as Nestlé, Nestlé Purina, The Hershey Company, MPG, IRI, OMD and FCB to name a few. 

Amy joined Spark Foundry in 2022 working with the Precision programmatic team on several accounts. Previously at Nestlé, leading Global Digital Investment on the Media Procurement Team in Switzerland to obtain further transparency & accountability with their media agencies & digital partners.

At Nestlé Purina US as a Media Manager, Amy supported Marketing to set media strategies that positively impacted brand health metrics. As well as launched Purina’s first in-house digital strategy, programmatic and technology roadmap in partnership with their agencies.

Session:
11:50 - The Brand Safety Forecast