2022 State of the Fight

Welcome to TAG's State of the Fight Briefing - Ready for 2022?

State of the Fight is TAG's flagship event, where we bring together the brightest minds in digital advertising to inform, raise awareness and collaborate on key brand safety topics and issues.

Time & Place

Time: 11:00AM - 14:00PM (ET)

Location: 4A's New York Office, 25 W. 45th Street | 16th Floor New York, NY 10036

Agenda

11:00	Welcome
	Mike Zaneis, CEO, TAG
	2022 has been a year of incredible progress at TAG, thanks to the industry-wide collaborations throughout the TAG Community. Mike's going to take us through the key highlights of the year and give us the brief of what we should be looking for in 2023.


11:10	Are Criminals the smartest people in advertising?
	Mike Lyden, VP Threat Intel, TAG Jerome Dangu, CTO and Co-Founder, Confiant Clare Meehan, Senior Technical Program Manager, Amazon Advertising Lindsay Superczynski-Matthies, Yahoo
	Who are our opponents? How do we counter or mitigate the threats they pose to digital advertising? In this session, the experts will discuss the current state of threat intel within media, the perception the cyber security community has of advertising and give advice on how to improve your strategies against malvertising.


11:50	The Brand Safety Forecast
	Louis Jones, Brand Safety Officer in Residence, BSI Amy Good, SVP, Precision Media Team, Spark Foundry
	Brand safety issues can change as fast as the news cycle. What have we learned from the brand safety challenges of the last year and what can we expect in 2023? In this session, Louis Jones, will be joined by Brand Safety Pioneers to discuss the key points/events in 2022 that got advertisers attention and what 'Brand Safety' will look like in 2023.


12:10	Break

12:25	A Case Study in Trust
	Mike Zaneis, CEO, TAG Tom Triscari, President, TAG Trustnet
	TAG Trustnet has been making some serious headway since their partnership with the ANA and PWC began in 2022. The team together with TAG TrustNet Members will talk about the progress they've seen since joining the industry initiative and how TAG Trustnet has improved the transparency and accountability element of their media strategy.


12:45	It Takes A Community to Fight Fraud
	Rob Rasko, CEO, The 614 Group Deva Bronson, EVP, Global Head of Brand Assurance, Dentsu
	The ad fraud fight has become more complex as the digital age matures but so has TAG's tactics. Rob Rasko, The 614 Group's CEO, will be joined by a TAG Member, to discuss the progressive complexities of ad fraud in the digital era and how TAG's tactics against ad fraud are measuring up against it on a global scale.


13:05	The Secret Weapon in Combatting Ad-Supported Piracy
	Nick Stringer, VP Global Engagement and Ops, TAG Abe Farraj, Director, Creative Content Protection, NBCU
	A fireside between TAG and NBCU that outlines the challenge in combatting ad-supported piracy. Nick and Abe will discuss how TAG is addressing this, successes to date and how Project Brand Integrity (PBI) is building a response to meet up to the challenge.


13:25	The Inconvenient Truth: How Fraud, Piracy and Malvertising Collide
	Alexander Groysman, VP Advertising Product Development, Spectrum Reach Scott Cunningham, Consultant, Cunningham.Tech Rachel Nyswander Thomas, COO, TAG
	Are you ready for a Black Swan event that could create industry chaos? Learn what could happen and how to prepare your company for the risk.


13:45	Call to Action
	Jules Kendrick, MD UK & Europe, TAG



14:00	The Policy and Compliance After Party
	Todd Miller, VP Policy and Compliance, TAG Pete Gonsiorowski, Associate Director, Supply Quality and Publisher Operations, MobileFuse TBC