SOTF_UpdatedSept2022@2x

Welcome to TAG's State of the Fight Briefing - Ready for 2022? 

State of the Fight is TAG's flagship event, where we bring together the brightest minds in digital advertising to inform, raise awareness and collaborate on key brand safety topics and issues. 


Registration*
To register for the event, please click on the link below!

  Register (In-Person) Register (Virtual)  

 

 

*Please note this event is for employees of TAG Member companies only. Tickets and invitations are non-transferable. 


Time & Place

Time: 11:00AM - 14:00PM (ET)

Location: 4A's New York Office, 25 W. 45th Street | 16th Floor New York, NY 10036

4AsNYC Office

 


Agenda

11:00 Welcome      
  Mike Zaneis, CEO, TAG  
  2022 has been a year of incredible progress at TAG, thanks to the industry-wide collaborations throughout the TAG Community. Mike's going to take us through the key highlights of the year and give us the brief of what we should be looking for in 2023.   
  TAG_Logo_Primary_RGB-01

     
         
11:10 Are Criminals the smartest people in advertising?
  Mike Lyden, VP Threat Intel, TAG
Jerome Dangu, CTO and Co-Founder, Confiant
Lindsay Superczynski-Matthies, Yahoo
 
  Who are our opponents? How do we counter or mitigate the threats they pose to digital advertising? In this session, the experts will discuss the current state of threat intel within media, the perception the cyber security community has of advertising and give advice on how to improve your strategies against malvertising.  
  TAG_Logo_Primary_RGB-01 Confiant Yahoo@2x  
         
11:50 The Brand Safety Forecast  
  Louis Jones, Brand Safety Officer in Residence, BSI
Yale Cohen, EVP, Global Digital Standards, Publicis Media
 
  Brand safety issues can change as fast as the news cycle. What have we learned from the brand safety challenges of the last year and what can we expect in 2023? In this session, Louis Jones, will be joined by Brand Safety Pioneers to discuss the key points/events in 2022 that got advertisers attention and what 'Brand Safety' will look like in 2023. 
 
  BSI_logo_TM

 

Publicis-Groupe    
         
12:10 Break      
         
12:25 A Case Study in Trust  
  TBC    
  TAG Trustnet has been making some serious headway since their partnership with the ANA and PWC began in 2022. The team together with TAG TrustNet Members will talk about the progress they've seen since joining the industry initiative and how TAG Trustnet has improved the transparency and accountability element of their media strategy.   
  trustnet-logo

 

     
         
12:45 It Takes A Community to Fight Fraud  
  Rob Rasko, CEO, The 614 Group
Deva Bronson, EVP, Global Head of Brand Assurance, Dentsu
 
  The ad fraud fight has become more complex as the digital age matures but so has TAG's tactics. Rob Rasko, The 614 Group's CEO, will be joined by a TAG Member, to discuss the progressive complexities of ad fraud in the digital era and how TAG's tactics against ad fraud are measuring up against it on a global scale.   
  614@2x

 

Dentsu

 

   
         
13:05 The Secret Weapon in Combatting Ad-Supported Piracy  
  Nick Stringer, VP Global Engagement and Ops, TAG
Abe Farraj, Director, Creative Content Protection, NBCU
 
  A fireside between TAG and NBCU that outlines the challenge in combatting ad-supported piracy. Nick and Abe will discuss how TAG is addressing this, successes to date and how Project Brand Integrity (PBI) is building a response to meet up to the challenge.   
  TAG_Logo_Primary_RGB-01 nbcu  

 

 

         
13:25 The Inconvenient Truth: How Fraud, Piracy and Malvertising Collide  
  Alexander Groysman, VP Advertising Product Development, Spectrum Reach
Scott Cunningham, Consultant, Cunningham.Tech
Rachel Nyswander Thomas, COO, TAG 
 
  Are you ready for a Black Swan event that could create industry chaos? Learn what could happen and how to prepare your company for the risk.  
  TAG_Logo_Primary_RGB-01 Spectrum_Reach_RGB  

 

 

         
13:45 Call to Action  
  Jules Kendrick, MD UK & Europe, TAG   
     
  TAG_Logo_Primary_RGB-01    

 

 

         
14:00 The Policy and Compliance After Party  
  Todd Miller, VP Policy and Compliance, TAG
Pete Gonsiorowski, Associate Director, Supply Quality and Publisher Operations, MobileFuse
TBC
 
     
  TAG_Logo_Primary_RGB-01 MobileFuse  

 

 

       

 


Speakers

Click on the speakers to find out more. 

We have more speakers and panelists to be announced!

TAG_071_StateOfTheFight_AbeFarrajTAG (1)-min TAG_071_StateOfTheFight_AlexGroysman(TAG)-min TAG_071_StateOfTheFight_DevaBronsonTAG-min TAG_071_StateOfTheFight_JeromeDangu(TAG)-min TAG_071_StateOfTheFight_JulesKendrick(TAG)-min TAG_071_StateOfTheFight_SocialLindsaySM-min TAG_071_StateOfTheFight_LouisJonesTAG-min TAG_071_StateOfTheFight_MikeL(TAG)-min TAG_071_StateOfTheFight_MikeZ(TAG)-min TAG_071_StateOfTheFight_Nick(TAG)-min TAG_071_StateOfTheFight_RNTTAG-min TAG_071_StateOfTheFight_RobRasko(TAG)-min TAG_071_StateOfTheFight_PeteGonsiorowski(TAG)-min TAG_071_StateOfTheFight_Todd(TAG)-min TAG_071_StateOfTheFight_SocialScottCunningham-min TAG_071_StateOfTheFight_SocialYaleCohen-min

 


2021 State of the Fight

Never been to State of the Fight before? Or need a reminder of what the event's about? Watch some of last year's sessions below. 

Empowering the TAG Community

HubSpot Video

The Cutting Edge of Brand Safety:
Gaming & Programmatic Audio

HubSpot Video

Sharing Threat Intelligence

HubSpot Video

Elminating Fraudulent Traffic

HubSpot Video

 

Attendees for last year's briefing included: 

ANA   Anzu@2x   amazonadvertising   Confiant   Criteo_logo21   Dentsu
                     
DoubleVerify-logo   Google   human-security-logo-black   IABCanada-Logo-blackblue   IAB_Tech_Lab   iab-logo-black
                     
IndexExchange@2x   InMobi Logo_Colour   InSkin   IAS   IPA   Kroger
                     
Magnite Wordmark-02   MediaMath-Logo-2021   Meta   Motion_Picture_Association_logo_2019   NBCU   omnicom
                     
OpenX_Logo   oracle-logo   pandora   Pinterest_Logo   Pixalate Logo   Publicis-Groupe
                     

sovrn

  Spectrum_Reach_RGB   Spotify_Logo_RGB_Green   teads   TheGuardian   themediatrust
                     
tradedesk   tripadvisor@2x   TwitchExtrudedWordmarkPurple   Verizon_2015_logo_-vector   Vevo@2x   Warnermedia
                     
Whitebullet   xandr-logo   Yahoo@2x            

 


COVID Requirements
To be followed.