This year, 231 TAG certified member companies have been awarded 313 TAG seals across TAG’s Certified Against Fraud, Certified Against Malware, and Brand Safety Certified Programs with a large majority of recertified seals (62%) awarded through independent validation. 

"As the digital advertising industry continues to evolve, so do the criminal activities taking place in our ecosystem,” said Mike Zaneis, CEO of TAG. "TAG and our member companies have worked tirelessly to establish and maintain best-in-class global standards that protect the industry from potentially harmful threats around fraud, malware, and brand safety. We commend the companies who have obtained TAG Certification for 2022, and we look forward to working with them to build even greater success for our industry this year.”

Companies that have obtained TAG Seals for 2022 include (but not limited to):

“Our approach of ‘Global Standards for Local Markets’ has again proven its worth. Thanks to the support and active participation of hundreds of member companies around the world, the relevance of TAG standards in all markets and across the digital advertising supply chain has never been more pertinent,” said Todd Miller, VP Policy and Compliance at TAG. “Every TAG Certified company has demonstrated its leadership in protecting its customers, partners, and the entire industry from these pernicious threats, and we are deeply grateful for their engagement and contribution to this critical effort.” 

In addition to the individual seal awards, a record 15 companies achieved TAG Platinum status,  which is awarded to those who successfully earn all three of TAG’s certification seals – an11% increase in Platinum companies from 2021. Those companies are AdForm, Amazon Advertising, AT&T, Google, Index Exchange, IPONWEB, Kroger, Magnite, MobileFuse, OpenX, Publicis Groupe, Sovrn, Spectrum Reach, The Trade Desk, and Xandr.

More information regarding certified companies is available by searching 

company name or each company’s unique TAG-ID via the TAG Registry. Additional information includes the specific seals awarded to each company, valid terms for each seal, and whether the seals were based on self-attestation or independent validation.

Additional information about TAG’s programs and the application process for TAG Registration and TAG’s seal programs are available at www.tagtoday.net. 

About the Trustworthy Accountability Group

The Trustworthy Accountability Group (TAG) is the global certification program designed to fight against criminal activity and protect brand safety in the digital advertising industry. TAG advances its mission of eliminating fraudulent traffic, facilitating the sharing of threat intelligence, and promoting brand safety by connecting industry leaders, analyzing threats, and sharing best practices worldwide. The 700+ member TAG community includes the world's largest and most influential brands, agencies, publishers, and ad tech providers. For more information on TAG, please visit tagtoday.net.