February 26, 2020
The Kroger Co.'s (KR) media advertising business, Kroger Precision Marketing (KPM), announces it has achieved TAG Platinum Certification from the Trustworthy Accountability Group (TAG). TAG Platinum status recognizes KPM as a digital marketing leader for achieving TAG's rigorous certifications in all four program areas, including: eliminating ad fraud, combatting malware, fighting Internet piracy, and promoting transparency. KPM is the first retail media platform to reach this milestone.
"We launched KPM to push the entire media supply chain to become more effective for brands. Our TAG Platinum Certification is another sign of our commitment to transform digital media through transparency and accountability," said Cara Pratt, Vice President, Commercial and Product Strategy for Kroger Precision Marketing at 84.51°. "We work with the most valuable brand names in consumer packaged goods, and we have a responsibility to lead the industry by keeping the highest standards in our media ecosystem."