---
title: TAG anti-piracy drive looks to block ad revenue from illicit content
description: The Trustworthy Accountability Group (TAG) is a not-for-profit industry self-regulatory programme, established to tackle criminal activity in digital advertising.
---

[TAG in the News ](https://www.tagtoday.net/news)

# [TAG anti-piracy drive looks to block ad revenue from illicit content](https://www.tagtoday.net/news/the_drum_2_12_19)

 Written by [Jamie O'Donnell](https://www.tagtoday.net/news/author/jamie) | February 12, 2019

**The Drum **article  
by John Glenday // Tuesday, February 12th, 2019

"The Trustworthy Accountability Group (TAG) has today launched a fresh crackdown on [piracy](https://www.thedrum.com/topics/piracy) in the form of a Europe-wide anti-piracy program designed to block revenues for websites that profit from illegal or stolen content.  
Dubbed 'Project Brand Integrity', the initiative will be run by the advertising body and digital advertising insurance provider White Bullet. It will monitor pirate websites across the continent for digital ads representing major brands in order to alert and protect advertisers from inadvertent association with criminal activity."  
[Read more...](https://www.thedrum.com/news/2019/02/12/tag-anti-piracy-drive-looks-block-ad-revenue-illicit-content)

[View full post](https://www.tagtoday.net/news/the_drum_2_12_19)

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