---
title: Fake ad traffic dips 90% in channels signed up to anti-fraud project, says TAG
description: The Trustworthy Accountability Group (TAG) is a not-for-profit industry self-regulatory programme, established to tackle criminal activity in digital advertising.
---

[TAG in the News ](https://www.tagtoday.net/news)

# [Fake ad traffic dips 90% in channels signed up to anti-fraud project, says TAG](https://www.tagtoday.net/news/the-drum-11-5-2020)

 Written by [Jamie O'Donnell](https://www.tagtoday.net/news/author/jamie) | November 5, 2020

**The Drum's **article  
November 5, 2020  
By: John Glenday

US distribution channels certified by Trustworthy Accountability Group’s (TAG) certified programme have enjoyed a precipitous 90% decline in ad fraud, according to a benchmark study conducted by The 614 Group.

 [Read more..](https://www.thedrum.com/news/2020/11/05/fake-ad-traffic-dips-90-channels-signed-up-anti-fraud-project-says-tag)

[View full post](https://www.tagtoday.net/news/the-drum-11-5-2020)

```json
{
  "@context" : "http://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Jamie O'Donnell"
  },
  "dateModified" : "2021-01-11T18:18:51.945Z",
  "datePublished" : "2020-11-05T17:00:00Z",
  "headline" : "Fake ad traffic dips 90% in channels signed up to anti-fraud project, says TAG",
  "image" : {
    "@type" : "ImageObject",
    "height" : 249,
    "url" : "https://f.hubspotusercontent40.net/hubfs/2848641/Newsroom%20Images/news-tag-20150923-thedrum-347x249_c.jpg",
    "width" : 347
  },
  "mainEntityOfPage" : "https://www.tagtoday.net/news/the-drum-11-5-2020",
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "height" : 60,
      "url" : "/hs/hsstatic/content_shared_assets/static-1.4092/img/default-amp-logo.png",
      "width" : 60
    },
    "name" : "News"
  }
}
```