---
title: "Produ: Trustworthy Accountability Group se asoció con la Alianza Contra la Piratería Audiovisual y White Bullet para lanzar Brand Integrity en Latam"
description: The Trustworthy Accountability Group (TAG) is a not-for-profit industry self-regulatory programme, established to tackle criminal activity in digital advertising.
image: https://www.tagtoday.net/hubfs/Current%20Files/TAG%20Logo_Primary.jpg
---

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# [News](https://www.tagtoday.net/news)

 April 5, 2023

# Produ: Trustworthy Accountability Group se asoció con la Alianza Contra la Piratería Audiovisual y White Bullet para lanzar Brand Integrity en Latam

April 5, 2023

 

TAG (Trustworthy Accountability Group*) *organización de la industria publicitaria que combate la actividad criminal en la cadena de suministro de publicidad digital, se ha unido a Alianza, una asociación latinoamericana respecto de la lucha contra la piratería de contenidos audiovisuales, y a [White Bullet Solutions](https://www.white-bullet.com/) para expandir la exitosa iniciativa de Project Brand Integrity (PBI) que combatirá la financiación de la piratería a través de anuncios publicitarios en América Latina.  
   
El proyecto de PBI se creó en 2019 para proteger a las marcas de que sean asociadas con contenidos o servicios ilegales, alertando a los anunciantes o sus agencias publicitarias cuando sus anuncios se encuentran presentes en sitios piratas que infringen la propiedad intelectual (IP) en Europa.  
   
En [2022](https://www.tagtoday.net/pressreleases/pbi2023), después del contacto y compromiso de TAG, los anunciantes promedio redujeron sus gastos publicitarios mensuales en sitios piratas en un 89%, y el 86% de los anunciantes contactados por TAG redujeron sus impresiones de anuncios publicitarios en sitios piratas en Europa.

[Read more..](https://www.produ.com/noticias/trustworthy-accountability-group-se-asocio-con-la-alianza-contra-lapirateria-audiovisual-y-white-bullet-para-lanzar-brand-integrity-enlatam?utm_source=NEWSLETTERS+GRATUITOS&utm_campaign=3421deaf64-EMAIL_CAMPAIGN_2023_04_05_09_00&utm_medium=email&utm_term=0_9751abefba-3421deaf64-%5BLIST_EMAIL_ID%5D)

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