---
title: UK Government invests in TAG TrustNet's blockchain initiative
description: The Trustworthy Accountability Group (TAG) is a not-for-profit industry self-regulatory programme, established to tackle criminal activity in digital advertising.
---

[TAG in the News ](https://www.tagtoday.net/news)

# [UK Government invests in TAG TrustNet's blockchain initiative](https://www.tagtoday.net/news/ipatagtrustnet13012022)

 Written by [admin](https://www.tagtoday.net/news/author/admin) | May 6, 2022

**IPA **article  
January 13, 2022

[TAG TrustNet](https://www.tagtrust.net/) is a first-of-its-kind initiative that uses blockchain technology, specifically Distributed Ledger Technology (DLT) developed by Fiducia, to reconcile billions of advertising impressions in near real-time to improve transparency, accountability and efficiency.

Innovate UK is the national innovation agency that provides direct financial support and business advice to companies to de-risk their innovation journey, encourage private investment in innovation, and ultimately drive economic growth.

In awarding the grant, Innovate UK commented that TAG TrustNet represented one of the most advanced DLT innovation programmes across the UK economy and that it provides an exemplar for other sectors to learn from and follow.

[Read the full article here...](https://ipa.co.uk/news/tag-trustnet/)

[View full post](https://www.tagtoday.net/news/ipatagtrustnet13012022)

```json
{
  "@context" : "http://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "admin"
  },
  "dateModified" : "2022-05-06T11:49:35.729Z",
  "datePublished" : "2022-05-06T11:28:14Z",
  "headline" : "UK Government invests in TAG TrustNet's blockchain initiative",
  "image" : {
    "@type" : "ImageObject",
    "height" : 339,
    "url" : "https://2848641.fs1.hubspotusercontent-na1.net/hubfs/2848641/IPA.png",
    "width" : 485
  },
  "mainEntityOfPage" : "https://www.tagtoday.net/news/ipatagtrustnet13012022",
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "height" : 60,
      "url" : "/hs/hsstatic/content_shared_assets/static-1.4092/img/default-amp-logo.png",
      "width" : 60
    },
    "name" : "News"
  }
}
```