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Changing Attitudes Towards Walled Gardens vs. Open Web; Record TAG Recertifications

Exchange Wires's article
March 13, 2020
By: Matthew Broughton

The Trustworthy Accountability Group (TAG), an advertising industry initiative to fight criminal activity in the digital advertising supply chain, today announced a record number of 2020 recertifications for TAG’s Certified Against Fraud, Certified Against Piracy, Certified Against Malware, and Inventory Quality Guideline (IQG) Programs. The continuing growth in TAG’s seal programs demonstrates the commitment made by leading companies to protecting the digital advertising supply chain.

Through this year’s recertification process, 125 companies undertook the rigorous process necessary to recertify their compliance and achieve 164 seals, a significant increase from the 100 companies recertifying 137 seals in 2019. Of the recertified seals, more than one in three (34%) were awarded via an independent validation process, rather than self-certification, as companies took additional steps to verify their compliance.

 

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