---
title: "Cronicas Economicas: Referentes del sector audiovisual se unen para combatir la financiación de la piratería"
description: The Trustworthy Accountability Group (TAG) is a not-for-profit industry self-regulatory programme, established to tackle criminal activity in digital advertising.
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---

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# [News](https://www.tagtoday.net/news)

 April 18, 2023

# Cronicas Economicas: Referentes del sector audiovisual se unen para combatir la financiación de la piratería

March 28, 2023

 

**La Alianza Contra la Piratería Audiovisual (Alianza), de la que forma parte Directv Latin America como una de las empresas fundadoras, se unió a una iniciativa internacional para trabajar en el desfinanciamiento de los sitios que retransmiten ilegalmente contenidos audiovisuales.**

Trustworthy Accountability Group (TAG), un programa global de certificación diseñado para combatir la actividad criminal y proteger la seguridad marcaria en la industria de la publicidad digital, en conjunto con Alianza,  grupo de proveedores de contenido, emisoras de televisión de pago, proveedores de tecnología y asociaciones de la industria audiovisual cuyo objetivo es combatir la piratería audiovisual en toda América Latina y White Bullet, empresa de tecnología que desmonetiza sitios web y aplicaciones pirata mediante la eliminación de la publicidad que los financia, busca ampliar el proyecto Brand Integrity (PBI) en América Latina.

El proyecto PBI se creó en 2019 para proteger a las marcas de que sean asociadas con contenidos o servicios ilegales, alertando a los anunciantes o sus agencias publicitarias cuando sus anuncios se encuentran presentes en sitios pirata que infringen la propiedad intelectual (IP) en Europa.

[Read more..](https://www.cronicas.com.uy/empresas-negocios/referentes-del-sector-audiovisual-se-unen-para-combatir-la-financiacion-de-la-pirateria/)

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