---
title: Trustworthy Accountability Group (TAG) on tackling criminal activity in digital advertising
description: The Trustworthy Accountability Group (TAG) is a not-for-profit industry self-regulatory programme, established to tackle criminal activity in digital advertising. We caught up with Nick Stringer, VP of global engagement and operations for TAG and former director of regulatory affairs for IAB UK, to find out more about the initiative and how it is physically being implemented on the ground.
---

[TAG in the News ](https://www.tagtoday.net/news)

# [Trustworthy Accountability Group (TAG) on tackling criminal activity in digital advertising](https://www.tagtoday.net/news/brand-safety-institute-aims-to-smarten-up-the-digital-ad-industry-0)

 Written by [Jamie O'Donnell](https://www.tagtoday.net/news/author/jamie) | August 9, 2018

**FIPP** article  
by Jamie Gavin // Thursday, August 9th, 2018

[Read more...](https://www.fipp.com/news/features/tag-on-tackling-criminal-activity-digital-advertising)

[View full post](https://www.tagtoday.net/news/brand-safety-institute-aims-to-smarten-up-the-digital-ad-industry-0)

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