---
title: Inside TAG’s Ad Fraud Battle Plan
description: The Trustworthy Accountability Group (TAG) is a not-for-profit industry self-regulatory programme, established to tackle criminal activity in digital advertising.
---

[TAG in the News ](https://www.tagtoday.net/news)

# [Inside TAG’s Ad Fraud Battle Plan](https://www.tagtoday.net/news/adweek_7_29_19)

 Written by [Jamie O'Donnell](https://www.tagtoday.net/news/author/jamie) | July 29, 2019

**Adweek's **article  
by Lisa Lacy // Monday, July 29th, 2019

"When the National Crime Prevention Council, the Ad Council and Saatchi & Saatchi [introduced McGruff the Crime Dog in 1978](https://www.mcgruff-safe-kids.com/mcgruff/history-of-mcgruff/) to help Americans “Take a Bite Out of Crime,” they could hardly have foreseen the need for digital-ad-industry-specific crime dogs 40 years later. Yet here we are."  
[Read more...](https://www.adweek.com/programmatic/inside-tags-ad-fraud-battle-plan/)

[View full post](https://www.tagtoday.net/news/adweek_7_29_19)

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