The Trustworthy Accountability Group (TAG), formerly JICWEBS, jointly with ISBA, IPA, IAB UK and AOP, launches a 5 week industry consultation following a successful one-year pilot for the launch of a collaborative network using a blockchain – or Distributed Ledger Technology (DLT) – platform as an always-on solution to drive accountability and business efficiency.
To kick-off the consultation the TAG Townhall is taking place on
Thursday 1st October at 3pm (GMT+1)
duration 1 hour
to attend please REGISTER HERE
The event is hosted by Jules Kendrick, Managing Director UK & Europe, TAG and Adrian Lacey, Head of the Pilot Evaluation Committee and Director of Policy and Standards, TAG.
The purpose of the industry consultation, running from October 1 to November 5, 2020, is to provide you with the opportunity to:
The TAG Townhall will kick-off the consultation with a reminder of the project milestones and achievements,and provide the details of the consultation process. This will include the access to the Consultation Document and Pilot Executive Summary.
Supporting webinars providing background information about DLT and the initiative can be accessed below. These webinars are not part of the consultation and are only intended to provide background information.
London Tech Week - Where Advertising meets Technology
CreaTech webinar - Sep 7, 2020 (min 45:20)
TAG DLT Network webinars:
Webinar 1 - What is the TAG DLT Network initiative all about?
Jules Kendrick, MD UK & Europe, TAG (min 09:51)
Webinar 2 - Can DLT solve the industry trust problem?
Gavin Stirrat, Industry Expert & Fiducia Consultant (min 16:31)
Webinar 3 - What radical changes is DLT driving across industries?
Richard Brown, Chief Technology Officer, R3 / Corda (min 17:58)
Webinar 4 - How does a DLT platform work?
Igor Alferov, Chief Technology Officer, Fiducia (min 17:30)
Webinar 5 - Why should I participate to the DLT Network?
Phill Hayman, Customer Success Director, Fiducia (min 14:03)
The consultation comes after a pioneering 12 month pilot that ran from July 2019 to July 2020 with participants including major brands Nestlé, Telefonica/O2, McDonald's, Virgin Media, Unilever, Johnson & Johnson; agency trading groups WPP, Publicis, OMG, Havas, IPG; and more than 15 prominent ad tech providers and publishers spanning every segment of the supply chain.
The Pilot allowed its Evaluation Committee, formed by 20 industry experts(1) representing all sides of the industry, to determine:
(1) The DLT Evaluation Committee was formed of representatives from: IBA, IPA, AOP, IAB UK, IAB Tech Lab, ABC, GroupM, Mediacom, Publicis Media, Seven Stars, Omnicom, eBay, Accenture, PwC, Wirehive, LDTRT, and some independent blockchain and industry experts.
"Building a more transparent ecosystem requires both innovation and collaboration, and this initiative and pilot has demonstrated our industry's commitment and desire to working together to evaluate new technologies," said Jules Kendrick, Managing Director UK & Europe for TAG. "Our pilot showed promising opportunities for a DLT platform which we would like to share in this consultation process, including the potential to achieve a ‘Shared Truth' where the same data is recognized as valid and accurate across the supply chain."