TAG Certified Against Fraud Companies


The companies listed have been awarded the TAG “Certified Against Fraud” Seal.

Companies that are shown to abide by the Certified Against Fraud Guidelines receive the “Certified Against Fraud” Seal and can use the seal to publicly communicate their commitment to combatting fraudulent non–human traffic in the digital advertising supply chain.

Company Certification Type Certification Category
ABC Self-Attestation Direct Seller
A+E Networks Self-Attestation Direct Seller
AdColony Independant Validation Intermediary
Adform A/S Independent Validation Intermediary
Adtelligent (formerly VertaMedia) Self-Attested Intermediary
AerServ Independant Validation Intermediary
Amazon Services LLC Independent Validation Direct Seller
Amobee Self-Attestation Intermediary
BabyCenter Self-Attestation Direct Seller
BDG Media Self-Attestation Direct Seller
BeachFront Media Self-Attestation Intermediary
BidSwitch Independant Validation Intermediary
Carat USA Self-Attestation Buyer
CBC Radio-Canada Self-Attestation Direct Seller
CBS Self-Attestation Direct Seller
Centro Self-Attestation Intermediary
Charter Communications Self-Attestation Buyer & Direst Seller
Comscore Independent Validation Measurement Service
Corus Entertainment Self-Attestation Direct Seller
DataXu Self-Attestation Intermediary
Dealer.com Self-Attestation Buyer & Intermediary
Digital Remedy Self-Attestation Direct Seller
DoubleVerify Self-Attestation Measurement Service
ESPN Internet Ventures Self-Attestation Direct Seller
Evite Self-Attestation Buyer & Direct Seller
Exponential Independent Validation Intermediary
Eyeview Digital Self-Attestation Intermediary
Facebook Independent Validation Direct Seller & Intermediary
Fatherly Self-Attestation Direct Seller
Forensiq Independent Validation Fraud Detection Vendor & Measurement Service
Freeform Self-Attestation Direct Seller
Google Self-Attestation Intermediary
Greatist Self-Attestation Direct Seller
WPP’s GroupM Self-Attestation Buyer
GroundTruth Self-Attestation Intermediary
GumGum Self-Attestation Intermediary
healthgrades Self-Attestation Direct Seller
Horizon Media Self-Attestation Buyer
Hulu Independant Validation Direct Seller
InMobi Independant Validation Intermediary
Integral Ad Science Self-Attestation Fraud Detection Vendor
Interpublic Group Self-Attestation Buyer
Jun Group Self-Attestation Intermediary
Kargo Self-Attestation Direct Seller
Leaf Group Self-Attestation Direct Seller
LKQD Independent Validation Intermediary
LoopMe Self-Attestation Intermediary
Maman pour la vie Self-Attestation Direct Seller
MaxPoint Self-Attestation Intermediary
MediaIQ Self-Attestation Buyer
Meredith Self-Attestation Direct Seller
Moat Self-Attestation Measurement Service
MyWebGrocer Self-Attestation Direct Seller
Nativo Self-Attestation Intermediary
NBCUniversal Self-Attestation Direct Seller
Newsweek Media Group Independant Validation Direct Seller
Omnicom Group Self-Attestation Buyer
OpenX Technologies, Inc. Independent Validation Intermediary
Popsugar Self-Attestation Direct Seller
Primis Self-Attestation Intermediary
ProData Media Self-Attestation Intermediary
Prometheus Global Media Self-Attestation Direct Seller
Publicis Groupe Self-Attestation Buyer
Publishers Clearing House Independent Validation Direct Seller
Pulpo Self-Attestation Direct Seller & Intermediary
PubMatic Independant Validation Intermediary
Receptiv Self-Attestation Direct Seller & Intermediary
Rogers Communications Inc Self-Attestation Buyer & Direct Seller
ShareThis Self-Attestation Buyer
Shazam Self-Attestation Direct Seller
Sizmek Self-Attestation Intermediary
Sociomantic Labs Independent Validation Intermediary
Sovrn Independent Validation Intermediary
SpotX Self-Attestation Intermediary
Teads Self-Attestation Intermediary
The Weather Company Self-Attestation Direct Seller
Torrential Self-Attestation Intermediary
Tremor Video DSP Self-Attestation Intermediary
Turner Self-Attestation Direct Seller
Undertone Self-Attestation Buyer & Intermediary
Unruly Independent Validation Intermediary
UPPROXX Self-Attestation Direct Seller
Vevo Self-Attestation Direct Seller
Videology Self-Attestation Intermediary
White Ops, Inc. Self-Attestation Fraud Detection Vendor
Wieden+Kennedy Self-Attestation Buyer


Companies across the digital advertising supply chain are eligible to achieve the Certified Against Fraud Seal.  The certification includes distinct requirements for Direct Buyers, Direct Sellers, Intermediaries and Anti-Fraud & Measurement Services: 



Direct Buyer

Direct Seller


Anti-Fraud Measurement Services

Complete TAG Registration and be a TAG Member in Good Standing


Have a designated TAG Compliance Officer


Attend a Certified Against Fraud Training annually


Comply with GIVT Detection and Filtration Requirements of MRC IVT Guidelines


Employ Domain Threat Filtering Anti-Fraud


Employ Data Center IP list Filtering Anti-Fraud


Impliment Publisher Sourcing Disclosures Transparency  



Implement the Payment ID Protocol. Transparency    



Implement Ads.txt




Reach out to TAG at info@tagtoday.net to start on the path to being “Certified Against Fraud” today.