Best Practices for Scanning Creative for Malware
Released October 2016
TAG is delighted to take a big step forward in the fight against Malvertising with the release of TAG’s Best Practices for Scanning Creative for Malware, a white paper that helps every participant in the digital advertising industry better understand the steps they should take to mitigate the distribution of malware through the channels they manage.
This white paper was developed through the coordinated efforts of TAG’s Anti-Malware Working Group, which includes nearly fifty companies and organizations involved in the fight against malware. It includes detailed analyses of what types of advertising content should be scanned, who should be responsible for the scanning, what processes should be followed at each step, how often scanning should take place, and what types of creative present higher risks and require additional actions.
TAG’s Best Practices for Scanning Creative for Malware is an integral element of the larger TAG Certified Against Malware Program.