--- title: Trustworthy Accountability Group description: Trustworthy Accountability Group (TAG) is the leading global initiative fighting to stop criminal activity and increase trust and transparency in digital advertising. image: https://www.tagtoday.net/hubfs/Current%20Files/TAG%20Logo_Primary.jpg --- [![TAG Logo_Primary](https://www.tagtoday.net/hubfs/Site%20Assets/TAG%20Brand%20Images/TAG%20Logo_Primary.svg "TAG Logo_Primary")](https://www.tagtoday.net/?hsLang=en-us) # Solving Billion Dollar Problems TAG (the Trustworthy Accountability Group) is the leading global initiative fighting criminal activity and increasing trust and transparency in digital advertising. TAG advances its mission by connecting industry leaders, analyzing threats, and sharing best practices worldwide. [# Eliminate Fraudulent Traffic # 88-94% less fraud in TAG Certified Channels Learn More ](https://www.tagtoday.net/fraud?hsLang=en-us) [# Share Threat Intelligence # Change the Criminal Calculus Learn More ](https://www.tagtoday.net/threat-sharing?hsLang=en-us) [# Promote Brand Safety # 90% decrease of brand ads on pirate sites Learn More ](https://www.tagtoday.net/brand-safety?hsLang=en-us) ![Adobe](https://www.tagtoday.net/hubfs/Redesign%20Stage/Home%20Page%20Logos/adobe.png) ![Amazon Advertising](https://www.tagtoday.net/hubfs/Redesign%20Stage/Home%20Page%20Logos/amazonadvertising.png) ![BBC](https://www.tagtoday.net/hubfs/Redesign%20Stage/Home%20Page%20Logos/bbc.png) ![Bell](https://www.tagtoday.net/hubfs/Redesign%20Stage/Home%20Page%20Logos/bell.png) ![CBC](https://www.tagtoday.net/hubfs/Redesign%20Stage/Home%20Page%20Logos/cbc.png) ![Spectrum_Reach_RGB](https://www.tagtoday.net/hs-fs/hubfs/Spectrum_Reach_RGB.jpg?width=68&name=Spectrum_Reach_RGB.jpg) ![Conde Nast](https://www.tagtoday.net/hubfs/Redesign%20Stage/Home%20Page%20Logos/condenast.png) ![dentsu logo_black](https://www.tagtoday.net/hs-fs/hubfs/dentsu%20logo_black.png?width=92&name=dentsu%20logo_black.png) ![Disney](https://www.tagtoday.net/hubfs/Redesign%20Stage/Home%20Page%20Logos/disney-1.png) ![Facebook](https://www.tagtoday.net/hubfs/Redesign%20Stage/Home%20Page%20Logos/facebook.png) ![Google](https://www.tagtoday.net/hubfs/Redesign%20Stage/Home%20Page%20Logos/google.png)![GroupM Require Partners...](https://www.tagtoday.net/hs-fs/hubfs/Low%20Quality%20Images/Press%20Releases/GroupM%20Require%20Partners....jpg?width=347&name=GroupM%20Require%20Partners....jpg)![Magnite Wordmark-02](https://www.tagtoday.net/hs-fs/hubfs/Magnite%20Wordmark-02.png?width=63&name=Magnite%20Wordmark-02.png) ![Meredith](https://www.tagtoday.net/hubfs/Redesign%20Stage/Home%20Page%20Logos/meredith.png) ![NBCUniversal](https://www.tagtoday.net/hubfs/Redesign%20Stage/Home%20Page%20Logos/nbcu-1.png) ![Omnicom](https://www.tagtoday.net/hubfs/Redesign%20Stage/Home%20Page%20Logos/omnicom-1.png) ![OpenX](https://www.tagtoday.net/hubfs/Redesign%20Stage/Home%20Page%20Logos/open-x.png) ![Pandora](https://www.tagtoday.net/hubfs/Redesign%20Stage/Home%20Page%20Logos/pandora-1.png) ![Pinterest](https://www.tagtoday.net/hubfs/Redesign%20Stage/Home%20Page%20Logos/pinterest.png) ![Roku](https://www.tagtoday.net/hubfs/Redesign%20Stage/Home%20Page%20Logos/roku.png) ![Snapchat](https://www.tagtoday.net/hubfs/Redesign%20Stage/Home%20Page%20Logos/snapchat.png) ![TikTok](https://www.tagtoday.net/hubfs/Redesign%20Stage/Home%20Page%20Logos/tiktok.png) ![The_Guardian 1](https://www.tagtoday.net/hs-fs/hubfs/The_Guardian%201.png?width=62&height=11&name=The_Guardian%201.png) ![Tradedesk](https://www.tagtoday.net/hubfs/Redesign%20Stage/Home%20Page%20Logos/tradedesk-1.png) ![YAHOO-LOGO-GRAPEJELLY-RGB-edit](https://www.tagtoday.net/hs-fs/hubfs/YAHOO-LOGO-GRAPEJELLY-RGB-edit.jpeg?width=417&name=YAHOO-LOGO-GRAPEJELLY-RGB-edit.jpeg) ![Viacom](https://www.tagtoday.net/hubfs/Redesign%20Stage/Home%20Page%20Logos/viacom.png) ![Walmart](https://www.tagtoday.net/hubfs/Redesign%20Stage/Home%20Page%20Logos/walmart.png) ![Washington Post](https://www.tagtoday.net/hubfs/Redesign%20Stage/Home%20Page%20Logos/washingtonpost.png) ![Warner Bros](https://www.tagtoday.net/hubfs/Redesign%20Stage/Home%20Page%20Logos/warnerbros.png) # The INTERNATIONAL TAG community include the world's largest and most influential brands, agencies, publishers, and ad tech providers. When you become a member you get "Verified by TAG" and listed in our registry for trusted partners to find. [** Search the TAG Registry](https://www.tagtoday.net/registry?hsLang=en-us) [** Become a member today!](https://www.tagtoday.net/membership?hsLang=en-us)   [![](https://www.tagtoday.net/hs-fs/hubfs/Redesign%20Stage/TAG_CAFSeal_Primary-01.png?width=150&name=TAG_CAFSeal_Primary-01.png)](https://www.tagtoday.net/fraud#caf) [![](https://www.tagtoday.net/hs-fs/hubfs/Redesign%20Stage/TAG_CAM%20Seal_Primary-01.png?width=150&name=TAG_CAM%20Seal_Primary-01.png)](https://www.tagtoday.net/threat-sharing#cam) [![](https://www.tagtoday.net/hubfs/Redesign%20Stage/bs-logo.png)](https://www.tagtoday.net/brand-safety#bsc) [![](https://www.tagtoday.net/hubfs/Redesign%20Stage/transparency-logo.webp)](https://www.tagtoday.net/transparency#cft) # TAG certifications show you are actively fighting fraudulent and criminal activity in the digital advertising industry [** Learn More](https://www.tagtoday.net/certifications?hsLang=en-us)   [# Platinum Members have earned each of TAG's available certifications ![adform-01](https://www.tagtoday.net/hs-fs/hubfs/TrustNet/participants/adform-01.png?width=165&name=adform-01.png) eBay ![amazonadvertising](https://www.tagtoday.net/hs-fs/hubfs/Redesign%20Stage/Home%20Page%20Logos/amazonadvertising.png?width=305&name=amazonadvertising.png) Amazon Advertising ![criteo](https://www.tagtoday.net/hs-fs/hubfs/BidSwitch_RGB-min.png?width=200&height=42&name=BidSwitch_RGB-min.png) Bidswitch ![criteo](https://www.tagtoday.net/hs-fs/hubfs/criteo-logo-orange.png?width=200&height=42&name=criteo-logo-orange.png) Criteo ![directv_hz_rgb_pos](https://www.tagtoday.net/hs-fs/hubfs/directv_hz_rgb_pos.png?width=163&name=directv_hz_rgb_pos.png) DirecTV ![](https://www.tagtoday.net/hs-fs/hubfs/DV.png?width=163&name=DV.png) DoubleVerify ![](https://www.tagtoday.net/hs-fs/hubfs/Equativ.png?width=163&name=Equativ.png) Equativ ![horizon](https://www.tagtoday.net/hs-fs/hubfs/Horizon.png?width=163&name=Horizon.png) Horizon ![IAS](https://www.tagtoday.net/hs-fs/hubfs/IAS.png?width=132&height=80&name=IAS.png) IAS ![IndexExchange@2x](https://www.tagtoday.net/hs-fs/hubfs/IndexExchange@2x.png?width=166&name=IndexExchange@2x.png) Index Exchange ![Initiative_Blue](https://www.tagtoday.net/hs-fs/hubfs/Initiative_Blue.png?width=166&height=66&name=Initiative_Blue.png) Initiative ![Inmobi](https://www.tagtoday.net/hs-fs/hubfs/InMobi%20Logo_Colour.png?width=166&name=InMobi%20Logo_Colour.png) Inmobi ![Kinesso-min](https://www.tagtoday.net/hs-fs/hubfs/Member%20logos%20(SOTF)/Kinesso-min.jpg?width=162&height=101&name=Kinesso-min.jpg) Kinesso ![kroger](https://www.tagtoday.net/hs-fs/hubfs/Redesign%20Stage/Home%20Page%20Logos/kroger.png?width=150&name=kroger.png) Publicis Groupe ![MAGNA_Master_Black_RGB](https://www.tagtoday.net/hs-fs/hubfs/MAGNA_Master_Black_RGB.webp?width=163&height=65&name=MAGNA_Master_Black_RGB.webp) Roku ![Magnite Wordmark-02](https://www.tagtoday.net/hs-fs/hubfs/Magnite%20Wordmark-02.png?width=163&name=Magnite%20Wordmark-02.png) Roku ![IPGMediabrandsLogo](https://www.tagtoday.net/hs-fs/hubfs/IPGMediabrandsLogo.jpeg?width=162&name=IPGMediabrandsLogo.jpeg) Roku ![MediaMath](https://www.tagtoday.net/hs-fs/hubfs/mobilefuse%20logo.png?width=162&height=47&name=mobilefuse%20logo.png) Roku ![Monetize-logo-stacked_c-gray_rgb[35]](https://www.tagtoday.net/hs-fs/hubfs/Monetize-logo-stacked_c-gray_rgb%5B35%5D.png?width=162&height=86&name=Monetize-logo-stacked_c-gray_rgb%5B35%5D.png) XANDR ![NBCU](https://www.tagtoday.net/hs-fs/hubfs/NBCU.png?width=162&height=47&name=NBCU.png) NBCU ![Nexxen-min](https://www.tagtoday.net/hs-fs/hubfs/Member%20logos%20(SOTF)/Nexxen-min.jpg?width=162&height=101&name=Nexxen-min.jpg) Nexxen ![omg logo](https://www.tagtoday.net/hs-fs/hubfs/Omnicom%20Media%20Group.png?width=163&name=Omnicom%20Media%20Group.png) Omnicom Media Group ![openx logo](https://www.tagtoday.net/hs-fs/hubfs/Newsroom%20Images/OpenX_logo-1440x564_c.png?width=163&name=OpenX_logo-1440x564_c.png) OpenX ![operaAds](https://www.tagtoday.net/hs-fs/hubfs/OperaAds1.jpg?width=163&name=OperaAds1.jpg) Opera Ads ![Premion_TAGPlatinum](https://www.tagtoday.net/hs-fs/hubfs/Premion_TAGPlatinum.png?width=163&name=Premion_TAGPlatinum.png) Premion ![OpenX_logo-1440x564_c](https://www.tagtoday.net/hs-fs/hubfs/PUB_Logo_Media_RVB.png?width=163&name=PUB_Logo_Media_RVB.png) PUBlicis media ![PUB_Logo_Media_RVB](https://www.tagtoday.net/hs-fs/hubfs/Pubmatic.png?width=163&name=Pubmatic.png) pubmatic ![sovrn](https://www.tagtoday.net/hs-fs/hubfs/Sky.png?width=100&height=61&name=Sky.png) Sky ![sovrn](https://www.tagtoday.net/hs-fs/hubfs/Redesign%20Stage/sovrn.png?width=166&name=sovrn.png) Sovrn ![Spectrum_Reach_RGB](https://www.tagtoday.net/hs-fs/hubfs/Spectrum_Reach_RGB.jpg?width=163&name=Spectrum_Reach_RGB.jpg) Index Exchange ![um-logo-transparent](https://www.tagtoday.net/hs-fs/hubfs/um-logo-transparent.png?width=86&height=82&name=um-logo-transparent.png) The Trade Desk ![Yahoo@2x](https://www.tagtoday.net/hs-fs/hubfs/Yahoo@2x.png?width=163&name=Yahoo@2x.png) Yahoo ](https://www.tagtoday.net/certifications/platinum-status?hsLang=en-us)   # Ready to get started? [** Become a member today!](https://www.tagtoday.net/membership/form?hsLang=en-us)   ### Data and Insights [Demystifying Threat Intelligence in Digital Advertising](https://www.tagtoday.net/hubfs/TI%20Reports/TAG_Demystifying%20TI%202025.pdf?hsLang=en-us) [2025 European Fraud Savings Report](https://www.tagtoday.net/insights/euroadfraudsavings2025?hsLang=en-us) [2024 Impact and Compliance Report](https://www.tagtoday.net/insights/impact-and-compliance-report-2024?hsLang=en-us) [* * More Data and Research](https://www.tagtoday.net/insights?hsLang=en-us) # TAG Today [** Keep up with TAG's newsletter](https://www.tagtoday.net/blog?hsLang=en-us)   ### Press Releases [** View All Press Releases](https://www.tagtoday.net/pressreleases?hsLang=en-us) ### In the News [** View All News](https://www.tagtoday.net/news?hsLang=en-us) ## Community - [Member Portal](https://members.tagtoday.net) - [TAG Membership Registry](https://www.tagtoday.net/registry?hsLang=en-us) - [Working Groups](https://www.tagtoday.net/working-groups?hsLang=en-us) - [Platinum Status Members](https://www.tagtoday.net/certifications/platinum-status?hsLang=en-us) - [Awards](https://www.tagtoday.net/awards?hsLang=en-us) ## What We Do - [Anti-Fraud](https://www.tagtoday.net/fraud?hsLang=en-us) - [Threat Sharing](https://www.tagtoday.net/threat-sharing?hsLang=en-us) - [Brand Safety](https://www.tagtoday.net/brand-safety?hsLang=en-us) - [Transparency](https://www.tagtoday.net/transparency?hsLang=en-us) - [Certification Programs](https://www.tagtoday.net/certifications?hsLang=en-us) - [Data & Insights](https://www.tagtoday.net/insights?hsLang=en-us) ## Membership - [Membership Packages](https://www.tagtoday.net/membership/packages?hsLang=en-us) - [Membership Form](https://www.tagtoday.net/membership/form?hsLang=en-us) ## About Us - [What is TAG?](https://www.tagtoday.net/aboutus/?hsLang=en-us) - [Leadership Council](https://www.tagtoday.net/aboutus/leadership-council?hsLang=en-us) - [Team TAG](https://www.tagtoday.net/aboutus/team-tag?hsLang=en-us) - [TAG Policies](https://www.tagtoday.net/aboutus/policies?hsLang=en-us) ## News - [TAG Today Newsletter](https://www.tagtoday.net/blog?hsLang=en-us) - [Press Releases](https://www.tagtoday.net/pressreleases?hsLang=en-us) - [TAG in the News](https://www.tagtoday.net/news?hsLang=en-us) ## Contact Us - [Contact Us](https://www.tagtoday.net/contactus?hsLang=en-us) - [Complaints](https://www.tagtoday.net/complaints?hsLang=en-us) ## Connect with Us - [LinkedIn](https://www.linkedin.com/company/trustworthy-accountability-group/) - [X](https://twitter.com/tag_today) ![](https://www.tagtoday.net/hubfs/2848641/Site%20Assets/TAG%20Brand%20Images/TAG%20Logo_Primary%20white.svg) Copyright © 2026 Trustworthy Accountability Group. 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