TAG Quality Assurance Guidelines (QAG) Compliant Companies

These companies voluntarily agree to be certified against QAG guidelines, providing greater brand safety assurances that ads will not appear next to content that they decide is inappropriate. For more information on the Trustworthy Accountability Group (TAG) Quality Assurance Guidelines, which were created by the IAB and subsequently transferred to TAG, click here.

Certification can be obtained at two different tiers: self-certification and independent validation certification. A company has the option to choose one tier or the other. The selected method is recorded and displayed on the TAG website below and a different logo is issued to those obtaining the independent validation certification to indicate their higher level of certification.

The following companies are certified under the TAG Quality Assurance Guidelines 2.0 Initiative:

Independent Validation Tier
Dstillery – Audited by BPA Worldwide
engage:BDR – Audited by BPA Worldwide
Open X – Audited by BPA Worldwide

Self-certification Tier
Adap.tv
Adtegrity
Amobee (formerly Adconion Direct)
AOL
blinkx
BrightRoll
Chango
Collective
Conversant
DataXu
Digilant
Exponential
Forbes Media
Gamut (formerly Cox Digital Solutions)
Goodway Group
Google
Index Exchange (formerly Casale Media)
Matomy Media Group
Microsoft Advertising
Netmining
PulsePoint
Rocket Fuel
sovrn
Specific Media
SpotXchange
Tapad
Technorati
Time Warner Cable
Tremor Video
Unruly
Varick Media Management
Vibrant Media
Videology
Virool
Xaxis
Yahoo!
YuMe

The following companies are currently pending certification under the TAG Quality Assurance Guidelines 2.0 Initiative:
AdSupply
Canoe Ventures
Drawbridge
IDG
Opera MediaWorks
Quantcast
Simpli.fi
Triton Digital
TubeMogul
Ziff Davis, LLC